Multi-award winning travel company Much Better Adventures was founded by Alex Narracott, Sam Bruce and Guy Bowden with the goal of building a global travel company that could play a significant role in the fight to protect the world’s wild places. Seeking to build the world’s most positive impact travel company, they offer a curated collection of active adventures run by expert local hosts in 50+ countries, with 5% of revenues (not profits) supporting rewilding and reforestation projects. In 2020, Much Better Adventures co-founded the Tourism Declares movement, which led to the Glasgow Declaration at COP26, to enable everyone in tourism to implement the Climate Action Plans needed to halve sector emissions by 2030.