Introducing the Kavango Zambezi Brand:

The Kavango Zambezi Trans Frontier Conservation Area is rewriting the story of conservation and tourism in southern Africa. Spanning five countries – Angola, Botswana, Namibia, Zambia, and Zimbabwe – this iconic destination represents a collective commitment to preserving biodiversity, fostering community development, and creating unforgettable travel experiences.

In this context, the refreshed Kavango Zambezi brand serves as a powerful tool to inspire travellers, unite stakeholders and position the region as a global leader in sustainable tourism.

The story behind the brand 

 At the heart of Kavango Zambezi’s brand lies the concept of “Rivers of Life.” This theme encapsulates the lifeblood of the region: the mighty waterways that sustain its people, wildlife, and landscapes. From the thunderous spectacle of Victoria Falls to the serene Okavango Delta, these rivers connect the land’s unique attractions and celebrate the region’s shared heritage.

The brand draws on the region’s strengths – natural wonder, cultural richness, and cross-border collaboration. Its vibrant visuals, evocative messaging, and strategic focus reflect a destination that is as diverse as it is unified, inviting the world to discover Kavango Zambezi’s unparalleled beauty and potential.

This is a brand that belongs to all of us – government bodies, conservation organisations, private enterprises, and communities. It is a powerful tool for storytelling, collaboration, and advocacy, and we need your voice to bring it to life. And to tell you the story of how it came about, we’re delighted to share this brand video.

The elements of the Kavango Zambezi Brand

The first steps of the brand roll-out launched at the end of 2024, have set the stage for a transformative future.

Roadshows in Katima Mulilo, Kasane, Livingstone, and Victoria Falls engaged over 75 stakeholders. These sessions provided practical training in brand application and creative storytelling, empowering attendees to become effective ambassadors, which is where you come in.

• Visual Identity: A striking logo, modern typography, and vibrant colour palette that evoke the essence of the Kavango Zambezi.
• Core Messaging: Key narratives rooted in the themes of connection, conservation, and adventure.
• Digital and Print Assets: High-quality visuals, templates, and guides tailored for diverse platforms and audiences – accessible through an online brand hub on the org website, which you have access to simply by signing a brand ambassador pledge.

Why is this important for you?

As a key trade partner, you have an opportunity to leverage the Kavango Zambezi brand to engage your clients and enhance your offerings. This includes accessing tools that will soon be available on the Kavango Zambezi Trade Hub, designed to support your integration of the brand.

The Kavango Zambezi Trade Hub will offer:

• Downloadable brand guidelines and high-quality assets.
• Promotional content to highlight KAZA’s attractions.
• Practical tools to align your business with the KAZA identity.

Keep an eye out for the official launch of the KAZA Brand Hub, where you’ll gain access to everything you need to bring the “Rivers of Life” to your clients.